Artificial Grass

Artificial Grass emerged on the market in the late 1960’s and since then they have been a popular feature in sporting facilities and also as a material for mats and rugs. In recent times, however, the use of artificial grass has spread to more avenues such as in business establishments and even in residences since they offer a low-cost way of beautifying the grounds – both indoors and outdoors. More importantly, they have very low maintenance. This is probably why you might have noticed the demand for artificial grass has shot up significantly in Melbourne over the last decade. If you are planning on starting a business with this, here are some tips that might help you along the way.

Tips on the initial steps needed to start a business in Artificial Grass:

  • Pricing – The problem with finding the right pricing that you will charge customers for this installations needs to be researched While the demand for Artificial Grass Installation in Melbourne is high, there aren’t enough businesses to handle this professionally. This is the main reason the pricing is quite high in the industry, and you might need to set competitive price points for your business to have a good kick-start in the industry. Ideally, your research should give you a good mid-range to start with.
  • Gaining customers – While your first target would always be sporting venues, it might be a good idea to look into acquiring clients who are not traditionally installers of Artificial Grass. This might be a great way to get the word out about your business and will also be a useful marketing technique for your company. In the initial days, you should try and underbid your competition as much as possible to acquire the high-profile clients – this way even if you run that particular project at a loss it might work as a huge marketing campaign for future projects.
  • Research your competition – This is a step that you need to execute much before you finalize the details of your own business. You should spend some time researching your competition in Gold Coast to find out how they have positioned themselves in the market and what techniques they use to acquire new clients. This will lay the foundations of your business model. For example, this is the best supplier of artificial grass in Gold Coast and you will be up against them in business, so you will need to ensure your product and service delivers.
  • Consider franchising – Finally, starting a small business venture in something as unexplored as the Artificial Grass business might be a risky project. Instead, you should consider the pros and cons of buying a franchise from an already established business to help establish you in the market initially. You may want to consider providing your service in a particular niche, such as boat and marine carpet like this company. Carpet for the boat or marine purposes is very popular and there are many business opportunities in this area.


Starting a business in Artificial Grass in the Gold Coast is a great idea since the demand for it is constantly on the rise. With the necessary market research and a strong business model, you should have no problem in establishing a small business plan for this idea.